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Automatic milking rotary success in Europe continues

By 8th June 2013November 22nd, 2022No Comments

“A farmer of today is faced with many challenges such as profitability, attracting new people, and sustainability to mention a few. The solution too many of these challenges is spelled automation and we came to a cross road where investment in sustainable and fully automated milking production was put against giving up milk production completely. And we didn´t want to give up milking,” says Dr. W Furchert, Managing Director at Gersdorf Farms.

“Automatic milking is a solution many modern farmers are getting more and more accustomed to. I would call it a natural step in the development of a more modern, sustainable and work friendly dairy farm management. We meet farmers every day that show great interest in making farm management smarter and we are proud to support this interest and continue to expand our game-changing technology” says Jonas Hällman, Director Automatic Milking Systems, DeLaval International.

DeLaval AMR is designed to accelerate the dairy farmer’s transition from milking management to total farm management. It helps dairy farmers grow profitably by working smarter to drive greater efficiency, productivity and business sustainability. Today, AMR performs approximately 3,000 milkings each day around the world.

About DeLaval AMR

AMR is the world’s first automatic milking rotary system and the most advanced milking technology available – providing an automatic milking solution flexible enough to operate in different farming practices, from loose housing to pasture-based dairying. AMR reduces labour needed for milking and allow your workers to focus on other tasks.

For more information, please contact:

Carsten Carlsson

Corporate Communications Manager, DeLaval International

Mobile: +46 76 633 53 57

About DeLaval

DeLaval is a leading supplier of solutions that improve the performance of farms of professional food producers. We support our customers in reducing their environmental footprint while improving food production, profitability and the well-being of the people and animals involved. We offer products, systems and services for all steps of milk production. Our solutions are used by millions of dairy farmers around the globe every day.

DeLaval was founded more than 125 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group. See more at